Case Studies.
Finance Fund
2005 Annual Report
Situation
The Ohio Community Development Finance Fund is a private, non-profit corporation that supports community partnerships working to revitalize disadvantaged communities in Ohio. The Finance Fund needed to publish an annual report that would include required financial information and be used as a marketing tool, but would also be kind to a small budget.
Strategy
To reduce costs and maximize its reach, Marketing Works decided to publish the annual report on CD. We identified content that would speak to various audiences and went beyond the financial data. To convey the Finance Fund’s mission, Marketing Works selected visual elements, testimonials and graphics that would engage readers and resonate with key audiences.
Results
The electronic version satisfied the Finance Fund’s requirement as a non-profit to annually publish financial data. The report became a valuable marketing resource that was used at speaking engagements, investor presentations, tradeshows and organization-sponsored events. Marketing Works received a 2007 PRism award for the project.